Key Growth strategies

• Positioning themselves as open source firebase - it was a turning point in the journey
• Social media - especially Twitter (90k+ followers), especially memes. They're funny.
• Launch weeks - they just did their 9th launch week with community events in multiple cities
• Regular appearances on Hacker News frontpage & multiple successful product hunt launches (6000+ upvotes across 11 launches)
• Community - Supabase is definitely an identity for a lot of developers & has spawned supabase-specific builders & content creators

Interview with Supabase founder Ant Wilson

"you have to try every channel and every strategy to know what works"

• How the Launchpad book showed Ant that building a company is possible
• Product Market Fit is always just a pivot away
• Differences between pre-PMF and post-PMF
• How Supabase stay on top of and prioritise huge volumes of product feedback
• How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.
• Supabase's Twitter strategy
• Trial & error in marketing
• How does Supabase measure marketing?
• Spaced repetition in marketing
• Databases are very sticky
• The future of Supabase
• The difficulties of hiring non-technical people (Supabase is hiring!)

Interview with Supabase's first marketer Ramiro Nuñez Dosio

• The Supabase marketing approach
• Launch weeks at Supabase
• Keeping focus
• Marketing processes
• How to measure success
• How to distribute content