Algolia
Algolia is a hosted search API.
Founders
Founded in October 2012 by Nicolas Dessaigne and Julien Lemoine. In 2023, they raised $150m at a $2.25bn valuation.
Key Growth strategies
- Products as marketing (e.g. hacker news search)
- Free Algolia search for developer docs
- Startup program with free credits
- Being recommend within docs by other tools e.g. Firebase
- Landing pages for every category and use case (shout out Sam Crowell Richard!)
- Direct sales - reaching out directly to companies that have a bad search experience
- Ambassador program (this is how I first heard about Algolia)
Interview with Natwar Maheshwari - PLG Director at Algolia
- Getting started with developer marketing
- Importance of an experimental culture
- Use the expertise around you
- Brand building
Interview with Julie Reboul - Senior Developer Marketer at Algolia
- Cultivating a community of trust
- Co-marketing at Algolia
- Ambassador programme at Algolia
More on Algolia
Offical Links
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